Marketing Lead

We are looking for a growth-oriented marketer who is entrepreneurial at heart and loves working in a fast-paced to join our growing team. You should be passionate about impactful products that users love and that make a real difference to its users. Also, you should be a strong team player who does not shy away from challenges and can work with a very diverse team (accountants, engineers, etc).

Industry: Internet Software, Financial Services
Employment Type: Full-time
Location: Accra

Requirements

  • 2+ years’ experience building and leading a team of marketing professionals
  • Experience creating market positioning materials including sales enablement tools, presentations, case studies, white-papers, customer videos, etc
  • Strong project management skills including demonstrated ability to think end-to-end, manage long term projects and manage multiple projects simultaneously
  • Experience building and working with marketing teams and executing campaigns
  • Solid analytical and critical thinking skills with proven expertise in problem solving
  • A proven track record of working collaboratively and being accountable
  • Outstanding oral and written communication skills
  • Exceptional organizational skills and a great attention to detail
  • Self-starter, ability to thrive in a fast paced, start-up environment
  • Experience with CRM such as Hubspot is a plus

Key Responsibilities

  • Identify different target demographics and channels for lead prospecting
  • Oversee the development of market positioning, materials, processes and sales enablement strategies that differentiate our products and services in the marketplace
  • Bridge the Sales, Service and Product teams to drive a consistent and compelling product message to effectively promote and facilitate the sale of our services, customer engagements, funnel optimization and new feature development
  • Build and working a small innovative team to quickly grow the Outbound sales team
  • Oversee the development and execution of launch plans for new product initiatives, working closely with product, sales, service and the rest of the marketing team
  • Be a trusted partner to the service and product team and relay customer, sales and market insights that inform product roadmap decisions and strategy
  • Manage and monitor online marketing channels and campaigns
  • Organize our quarterly workshops and other programmes to build a powerful sense of community among business owners and our clients
  • Stay up-to-date on the competitive landscape and in doing so ensure the team can communicate key differentiators of our products and identify opportunities for future growth

 

Interested? Send an email to [email protected] by August 31 2019:

  1. Subject: Marketing Lead
  2. Why are you interested in this position?
  3. Attach a copy of your resume/CV

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